Job Search applicants are being told to focus on improving their “elevator speech” – a presentation to sell you in less than a minute. UBA does not believe the secret is in the selling. Instead, we focus on having a “Connected Conversation” with a person that clearly states their benefit of working with you. The following story was sent to me for a different reason, but it shouts, “Prepare your “Benefit Message” for the listener’s heart!”
John Rich, who is a charity activist, philanthropist, entrepreneur, winner of Donald Trump’s 2010-2011 Celebrity Apprentice and a country-western songwriter, singer, and superstar, opened up the room for questions after a keynote speech.
The first questioner asked if Rich still had his dog, Frank Sinatra Rich. Engaging him in a conversation about his dog, in seconds she had connected with something he cared about. Then, with a smooth transition, she made him an irresistible offer – a free lifetime supply of all natural Antler Dog Chews for his dog, Frank.
This founder of Scout & Zoe’s Natural Antler Dog Chews had done her research and carefully prepared. She even had her web designer create a special page just for John Rich to order and re-order his dog chews from her. She was ready for her opportunity and her conversation immediately connected.
When Rich not only accepted her generous offer, but complimented her approach and offered to promote her Antler Dog Chews to his audience, others made similar offers from everything from coaching to insurance. They sensed how great aligning themselves with Rich would be. The problem was that most of the other offers Rich received were “off the cuff”, not planned, and the people making the offers weren’t 100% sure how to align themselves with Rich to give him incentive to pair up with them.
If they had thought ahead and were prepared, how great would their opportunity have been? Think about someone of great influence telling people how much they like you and advocating the benefit of working with you. Imagine adding powerful influence to help your hiring “Breakthrough”.
For additional information on having your own “Connected Conversation”, go to United Boomers of America.